Xero and MYOB were built for traditional businesses. Here's what small resellers actually need — and why Franked is the better fit.
Xero and MYOB are excellent products — for the businesses they were designed for. A service business invoicing clients, a retailer with a single Shopify store and a point-of-sale system, or a small business with employees and payroll: these are the use cases these tools were built to handle, and they handle them well. For a small reseller selling on eBay, Depop, or Gumtree, they are seriously over-engineered.
The problems are specific and consistent: no native eBay or Depop integration, no concept of per-item cost of goods tracking, complex chart-of-accounts setup that requires an accountant, and pricing that starts at $29–$55 per month even for the most basic plans. For a part-time reseller making a few thousand dollars a year in profit, those monthly fees are a significant overhead — and the software itself won't meaningfully help them with their actual problems.
What small resellers actually need is simpler: a way to import sales from their platforms, automatically separate fees from revenue, track what they paid for each item, and produce a clear income and expense summary at tax time. Franked is built specifically for this — with no unnecessary features, no accountant setup required, and pricing designed for the reseller market.
Purpose-built
No accountant setup. No complex chart of accounts. Just simple, accurate bookkeeping for the way resellers actually work.
Connect eBay, Depop, Shopify and more — no manual CSV exports or copy-paste required.
Revenue, fees, and net income tracked automatically — exactly what you need for tax time.
Track what you paid for each item and see true profit — something Xero and MYOB can't do for resellers.
No enterprise pricing. Franked is built and priced for the actual reseller market.
FAQ
If you're running a reselling business, keeping accurate financial records is a legal requirement under Australian tax law. While a spreadsheet may work when starting out, dedicated software makes it much easier to track income, fees, COGS, and expenses accurately as volume grows.
Xero is designed for traditional businesses with invoices, bills, and payroll. For resellers, it lacks native platform integrations, has no concept of per-item COGS tracking, and typically requires an accountant to set up correctly. For most small resellers, it's also expensive relative to what they need.
A simple spreadsheet is free but becomes unmanageable at scale. Franked is purpose-built for resellers and priced specifically for solo and small resellers — without the monthly fees of Xero or MYOB.
You can, but spreadsheets have real limitations for resellers: manual data entry is time-consuming, errors are easy to make and hard to find, and platform fee reconciliation is painful. As your volume grows, a purpose-built tool saves significant time and reduces errors.
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