Depop has a passionate Australian community. Here's how to build a profitable Depop reselling business.
Depop's user base skews young — primarily Gen Z and younger millennials — and is heavily focused on fashion, particularly vintage, Y2K aesthetics, streetwear, and sustainable fashion. Australian Depop buyers are willing to pay premium prices for curated, well-presented items that align with current trends. Understanding this audience is key to selling successfully on the platform.
The top-performing categories for Australian Depop sellers include:
Depop is a visual platform — your photos are your storefront. The most successful Depop sellers use consistent, appealing photography: flat lays on clean backgrounds, or modelled shots with good lighting. Natural light is best. Edit lightly (brightness and contrast) but don't misrepresent colours. Show any defects clearly — transparency builds trust and reduces returns.
Research comparable sold items on Depop before pricing. Factor in Depop's fees (approximately 13% total) and your postage costs. Many Depop sellers use a simple formula: COGS x 3-5 as a starting price, then adjust based on market comparisons. Price slightly above where you'd accept to allow room for buyer offers.
Australia Post is the standard for Depop sellers. MyPost Business gives you discounted rates. Most clothing items fit in a small or medium satchel ($8-12 with tracking). Offering tracked postage is essential — it protects both you and the buyer. Include postage cost in your pricing calculation to ensure you're profitable after shipping.
Regular Depop selling is a business in the ATO's eyes. You need to declare income and can claim deductions for fees, postage, packaging, and sourcing costs. See our Depop tax guide and our Depop fees guide for the full details.
Franked is built specifically for Australian resellers. Join the waitlist to be first when we launch.