Depop rewards sellers who understand its community. Here's how to build a profitable Depop shop in Australia.
Your Depop profile is your brand. Choose a memorable username, write a compelling bio that describes your aesthetic, and use a clear profile photo. Depop is a social platform as much as a marketplace — followers see your new listings, and engagement (likes, saves) boosts your visibility in search.
Depop prioritises active sellers. List new items regularly (daily if possible), refresh older listings by editing descriptions, engage with the community by liking and following other sellers. Quick response times to buyer messages also boost your ranking. Consistent activity signals to Depop that you're a serious seller.
Photography is everything on Depop. The platform's aesthetic leans toward editorial and lifestyle shots. Natural light, clean backgrounds, and consistent style across your listings create a cohesive shop feel. Price competitively by researching sold items. Factor in Depop's ~13% total fees plus postage when setting your minimum price.
Australia Post's MyPost Business gives Depop sellers discounted shipping rates. Most clothing fits in small or medium satchels ($8-12 tracked). Offer tracked postage to protect both parties. For tax obligations, see our Depop tax guide and Depop fees accounting guide.
Franked is built specifically for Australian resellers. Join the waitlist to be first when we launch.