eBay has over 10 million active buyers in Australia. Here's how to reach them as a seller.
Creating an eBay seller account is straightforward. You'll need to verify your identity, link a bank account for Managed Payments, and configure your seller profile. Choose a professional username that reflects your niche if possible. Complete your seller profile with a clear description of what you sell and your shipping policies.
Your listing title is the most important element — it determines search visibility. Use all 80 characters with relevant keywords: brand, model, size, colour, condition. Take clear photos with good lighting (minimum 5-6 per listing). Write detailed descriptions including measurements, defects, and material information. Set competitive prices based on recent sold listings.
eBay's Cassini search algorithm favours sellers with high completion rates, fast shipping, positive feedback, and competitive pricing. Offering free postage and same-day handling can boost your search ranking. Promoted Listings increase visibility but add to your costs — use them strategically for high-margin items.
Offering returns (even if you'd rather not) improves your search ranking and buyer confidence. Most items won't be returned if described accurately. To grow, focus on increasing listing volume, maintaining seller metrics, and reinvesting profits. See our eBay seller tax guide and fees accounting guide for the financial side.
Franked is built specifically for Australian resellers. Join the waitlist to be first when we launch.