Facebook Marketplace has millions of underpriced items listed daily. Here's how to flip them for profit.
Facebook Marketplace is unique among platforms because it works brilliantly for both sourcing and selling. As a sourcing tool, it's full of underpriced items from people who just want things gone — moving house sellers, parents clearing kids' rooms, and people who don't know the value of what they have. As a selling platform, it's ideal for bulky or local-pickup items where postage costs would kill your margin.
The best deals on Facebook Marketplace come from sellers who price to sell fast. Set up alerts for keywords in your niche categories. Check listings within the first hour of being posted — competition from other resellers is fierce. Look for listings with poor photos but good items. Furniture, exercise equipment, and electronics are particularly common categories where sellers underprice significantly.
Most Facebook Marketplace sellers expect negotiation. Start with a reasonable offer — lowballing wastes everyone's time. For pickup, plan efficient routes that cover multiple pickups in one trip. Your fuel and time are real costs that should be factored into your profit calculation. Track your mileage as it may be deductible.
On Facebook Marketplace, the best-selling flip categories for Australian resellers include:
Regular buying and selling on Facebook Marketplace is a business activity. Cash and bank transfer payments are still income that must be declared. The ATO's data matching extends to bank deposits, so regular patterns of income that don't match your tax return will attract attention. See our reseller tax guide and bookkeeping guide for the full details.
Franked is built specifically for Australian resellers. Join the waitlist to be first when we launch.