From zero to your first eBay sale — a practical step-by-step guide for Australian sellers.
Go to ebay.com.au and create an account. To sell, you'll need to verify your identity (driver's licence or passport) and link a bank account for eBay Managed Payments. This process takes a few minutes and ensures you can receive payouts from your sales. Set your seller location to your actual city for accurate postage calculations.
Click "Sell" and follow the prompts. Choose the right category (eBay often suggests one). Write a keyword-rich title using all 80 characters. Upload clear photos (minimum 5). Write an honest, detailed description. Set your price (research sold listings first). Choose postage — offer tracked shipping via Australia Post or a courier. Set handling time to 1-2 business days.
When your item sells, you'll receive a notification. Pack the item securely, print a postage label (through eBay's label system for discounted rates), and ship within your stated handling time. Mark the item as shipped with the tracking number. eBay will pay out to your bank account, minus fees, within a few days of the buyer confirming receipt or after a holding period.
Your first eBay payouts will be smaller than expected because eBay deducts fees before paying you. Typically 12-15% of the sale price (including postage) goes to eBay. For a $50 sale, expect to receive approximately $42-44. Track every fee — they're deductible. See our eBay fees accounting guide and eBay tax guide for details.
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