Jewellery can command extraordinary margins — but requires more care than most categories. Here's the guide.
The highest-demand categories include: vintage and antique jewellery (Art Deco, Victorian, Mid-Century), sterling silver pieces (925 hallmark), gold jewellery (scrap value provides a price floor), designer costume jewellery (Chanel, Dior, Tiffany), and Australian-made pieces with provenance. Condition matters enormously — polished, well-presented pieces sell for significantly more.
Learn to read hallmarks — they indicate metal content, maker, and often date. Sterling silver is marked 925, gold is marked with karat (375 for 9ct, 585 for 14ct, 750 for 18ct). For high-value pieces, professional authentication may be worth the cost. Selling fake designer jewellery, even unknowingly, carries legal risk.
Op shops, estate sales, and antique markets are primary sources. Op shop staff don't always recognise the value of jewellery, creating opportunities. Price gold and silver pieces with scrap metal value as your floor price — even if a piece doesn't sell as jewellery, the metal has intrinsic value. For designer pieces, check eBay sold listings for comparable items.
eBay is dominant for jewellery reselling. Etsy works well for vintage and handmade pieces. Consider insurance for high-value inventory. All sales income must be declared — jewellery's high per-item values make accurate COGS tracking particularly important. See our vintage guide and tax guide.
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