Flipping & Sourcing

Sneaker Reselling in Australia — Profits, Tax and Accounting

Sneaker reselling can generate serious income — but the ATO considers it a business. Here's how to handle the accounting side.

The Australian Sneaker Market

Sneaker reselling in Australia has grown significantly, driven by limited releases from Nike, Adidas, New Balance, and ASICS. Lower population means fewer pairs allocated to local retailers, which creates stronger price premiums than in the US. Popular releases can sell for 1.5-5x retail within days.

Sourcing Strategies

  • Retail releases: Entering raffles and queuing at Foot Locker, JD Sports, boutique stores
  • Online drops: Fast checkout for online-only releases
  • Buy/sell groups: Facebook and Discord communities for Australian sneaker trading
  • Secondhand: Buying pre-owned rare sneakers below market to resell

Platforms and Pricing

eBay is dominant for sneaker reselling in Australia, plus Facebook groups and StockX/GOAT. Price based on recent sold data. Account for eBay's 12-13% fees and postage when setting your price.

Tax Implications

High-volume sneaker reselling is unambiguously a business. You need an ABN, must declare all income, and should track COGS per pair. With sneakers costing $200-400 to acquire, accurate COGS tracking dramatically affects taxable profit. See our reseller tax guide and COGS guide.

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