Amazon is growing fast in Australia. But is it better than eBay for resellers? Here's the real comparison.
eBay remains the dominant marketplace for Australian resellers, particularly for secondhand and unique items. Amazon Australia is growing rapidly but is still primarily focused on new products. For resellers selling pre-owned goods, eBay is the clear winner. For those selling new products (retail arbitrage, wholesale), Amazon's FBA program offers a compelling alternative.
eBay charges 12-15% in total fees (final value fee + payment processing). Amazon charges a referral fee (8-15% depending on category) plus FBA fees (fulfilment + storage) if using FBA. For FBA sellers, total costs can exceed 30% of the sale price when storage fees are included. eBay is cheaper for individual item sales; Amazon FBA makes more sense at scale for standardised products.
eBay is better for secondhand, unique, vintage, and collectible items. Amazon is better for new products with barcodes. If you're flipping op shop finds, eBay is your platform. If you're doing retail arbitrage with new products, Amazon FBA could work. The tax complexity of FBA is greater — see our guides on Amazon FBA tax and eBay selling.
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